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Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Audiences by Paul Brown & Alison Davis (Marketing Communications)

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2 months ago by drawerfinds

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PHP 350

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Note: book covered with plastic 'Today's consumer doesn't want to read anymore, they're already overwhelmed by overflowing e-mail, millions of web pages and 24/7 news proliferation. "Your Attention Please" is the new strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare and marketshare.' (amazon.com)

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