The star of this book is Heineken. since it's founding in 1864 in Amsterdam, the brewery has grown to become a worldwide phenom with Heineken pilsner becoming a worldwide brand. "The Magic of Heineken", tells you the exceptional story. Find out about the brewery family and experience the company's power. Sample the class of the brand which is the most widely sold international premium beer. Experience the magic and open the world of Heineken.