The star of this book is Heineken. since it's founding in 1864 in Amsterdam, the brewery has grown to become a worldwide phenom with Heineken pilsner becoming a worldwide brand. "The Magic of Heineken", tells you the exceptional story. Find out about the brewery family and experience the company's power. Sample the class of the brand which is the most widely sold international premium beer. Experience the magic and open the world of Heineken.
It is a hardcover collectible perfect for a coffee table complement. Especially for all the beer lovers and business-minded individuals out there wanting to build a lasting brand.
I got this as a part of my welcome package when I joined the company in 2013. I kept this in near mint condition, but I wasn't able to prevent the first leaf 's binding adhesive from peeling off (see photo). Otherwise, it is in pristine condition.
Be one of the few (aside from myself) to have a copy of this wonderful collector's item
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