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ELITE CHINA LUXURY CONSUMER BEHAVIOR IN CHINA BY PIERRE XIAO LU

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6 months ago by aymya2

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PHP 500

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ELITE CHINA Luxury Consumer Behavior in China by Pierre Xiao Lu Original selling price Php1,345.00 In very good condition. SUMMARY A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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