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Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping - Philip Graves epub

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1 month ago by bookwormshelf

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eBook (epub format): Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping - Philip Graves Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.

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