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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time - Matt Haig epub

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2 months ago by bookwormshelf

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eBook (epub format): Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time - Matt Haig It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

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