Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targetting consumers through in-person sales, online and print ads, and other markering mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
Discover ways for brands and products to form emotional bonds with customers
Find ideas for small businesses and non-profits
RFS : I have found listening to audiobooks better for my current lifestyle. I have the same in audio form. 🙂